Behavior science for the technology era

The Selfprompted Studio.

Human behavior in an era of accelerating technology: how people actually change when the tools around them move faster than they do.

Our leading framework · The Adoption Mirage™

People tried AI.
Did they come back?

Whether people return to the tools they were given is decided by conditions inside the organization. The Adoption Mirage™ is the framework we lead with to find those conditions and redesign them.

The Adoption Mirage, mapped
The Adoption Mirage™ · the whole model on one page
01 The mirage

Rollouts look successful while people quietly work the old way between pushes.

02 The loop

People start, stall, drift back, and start again with every new push. From the outside, all that motion reads as adoption.

03 The return

A tool tried once is a cost. A tool returned to is an asset. Return is decided by three conditions every organization already controls.

Organizations see first use.
Value lives in return.

Take a sneak peek at which one your organization is measuring.

Work with us

Evidence first.
Partnership always.

We bring the evidence on how people change. You bring the organization only you know. The work happens between them.

Field Notes

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